How Offline Advertising For Brand Strengthens Digital Advertising

These days if we see, most of the Companies try to bring their brand online so that it expands and reaches to a large number of people and the scope of marketing and sales chance probably increases by double. But what most brand tends to avoid the base foundation of advertising that is traditional offline advertising.

Yes, Offline advertising is the main root and that’s where the company starts to grow from. Offline advertising can include anything right from Word of Mouth to sticking Posters on walls and all. Modern Media Solutions has expertise in Offline and advertising as well which boosts the brand at a whole different level. Let us see what all types are included in Offline advertising and how does it helps.

  • Auto Rickshaw Advertising: A poster is being posted on an Auto Rickshaw in a way that it has maximum visibility. It reaches around 80 to 90km in one shift where it grabs the attention of more than 500 people easily. It is a cost effective advertisement.
  • No Parking Boards: These are boards which are put up on the society gates. It is being read by society people as well as outsiders entering the premises. It sticks in people’s head and curiosity is generated that results to them searching you online to know more about brands. It is a great way of advertising for builders, pest control, bank investment etc, probably for family related advertisement.
  • Human Banner Advertising: This is getting popular these days due to its uniqueness. It is also being called as a walking billboard. Here a human carries your banner and walks around in public places that results to generating leads directly. Who said one cannot put up banners in public? – if not billboard then we have live walking billboard! Additional benefit – its cheaper than other forms.
  • Pole Kiosk Advertising: Compact advertisements are put up on electric poles on street which grabs people attention easily. It draws attention really fast and improves the recall value.
  • Tricycle Advertising: Advertising also known as hoarding on the go captures around 1100+
  • Bus and Train Advertising: Location where one can find maximum number of people moving in and travelling. Bus and Train are considered to be the most crowded commute ever. Taking the opportunity of publishing ad there won’t cause any harm. Instead the visibility will keep on getting better and better.
  • Cinema Advertising: Choosing the right ad and associating it with the right movie is very important. Running ads in cinema theatres give out a better reach.
  • Newspaper Advertising: Who does not want to be seen by lakhs of people at once? Well, isn’t newspaper the best way to do so. Modern Media Solutions gives the best result and affordable quotation.
  • Radio Advertising: Creating Audio ads and buying right radio slots helps reach to larger audience as radio is one of the broad platforms.

There are many other platforms and ways via which one can form the base of advertising of their brand. We provide all the services and you can check it out under services on our website. We are provide digital marketing strategy.

Once the offline marketing is on right track, it becomes super easy to jump to online advertising as the results get faster and chances of getting organic growth improves. Recall value is very important for any brand and for that the brand has to be visible at most of the places in a creative way. Putting up bar codes and scanner on the posters can help people reach out to you online even faster as they do not have to memorise your company name and user Id. It is always said make the foundation right and see the empire growing without any cracks, which is valid in all the things even Advertising and Branding of a company or product. We are best digital advertising agency in Mumbai.

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